
Drive-offs Killing Your Profits?
Helping to curb profit impacting no-pay drive-offs at convenience stores and filling stations nationwide
Steven C. Detro
June 7, 2006
With gasoline and diesel prices at an all time high, convenience store and filling station owners are struggling to keep fuel prices down in spite of rising daily instances of unlawful stolen product.
Managers and owners who closely monitor such activity are finding that they get hit daily – one or two drive-offs a day can completely kill that day’s profit. Those who don’t monitor such activity should because it’s happening - and often.

4MAX has positioned itself to come to the aid of convenience store and filling stations in two ways:
First - Prevention of the crime altogether by making customers aware that the facility is under video surveillance in order to keep prices down for their good paying customers. This is achieved by posting notices at the pumps and other various places around the facility.

Statistics have shown thus far that this overall solution has been extremely successful. Prevention stops about 80% of the overall theft. Of the remaining 20% who steal anyway, store owners are recouping about 75% of the loss.

Recouping is achieved in two ways. First, the system captures the physical
description of the vehicle and individual who pumped the product. Then, as they
exit the premises in their vehicle, specially adapted cameras capture the license
number (Actual Video). Store owners then burn that data to a CD and provide
Law Enforcement with the evidence. Following that, the store owner can acquire
contact info and other details about the vehicle owner from their license and
personally contact the owner to come back and pay in lieu of prosecution. Some
store owners are actually also charging for their trouble by way of a fee in addition
to the amount stolen. They are effectively offsetting the cost of the surveillance
system in that way.

We at 4MAX recognize the need for convenience store owners to be
able to observe their establishments in a proactive and loss-preventive
manner and because we understand this, we set out to design and
implement a cutting-edge, feature-rich, and cost effective digital video
recording security and surveillance system to serve the convenience store,
gas station industry.
Our systems are unsurpassed in performance, durability, and ease of use. 4MAX security and surveillance camera systems offer the ability to capture multiple channels of video over long time periods, as well as record, playback, and remote view at the same time.
With a 4MAX security camera and surveillance system, our exclusive 2-year warranty, and unlimited 24/7 technical support, management of your convenience store has never been easier.